Inusitado

It was because they saw in paper “a special opportunity to pause” that Ana Brandão and Joana Bernardo decided to found, in 2017, Inusitado. The brand aims to create paper products that stimulate new ideas and are part of the creation process itself. “We feel that there is a need to slow down and create favorable moments for this through the intimate act of the role, the relationship that is created with it”, they explain. The result is a set of original notebooks, with attention to detail and where tradition and design are combined.

Both graphic designers in Porto, the founders insist on maintaining 100% Portuguese production and working with local artisans linked to the universe of stationery. This is how they favor the more traditional manual binding methods, even if no notebook is exactly the same as another. The materials are carefully chosen: “It is a process that awakens the senses”, they say. “We think about the paper, the grammage, the feel. We take great care to ensure that notebooks open well, that they are simple to handle. And we make them to last.”

The idea of ​​durability is so present that it even gave rise to the 1/365 set, the brand’s bestseller. They are modular notebooks, which can be built according to the needs of each person. Underneath the cover are three different notebooks, each of which can be plain, checkered or lined. As modules become obsolete, they can be replaced with new ones. This, like all the other products of the brand, can be personalized in several ways: from the inscription of a name to the type of paper used.