Tatara

A blank sheet and three friends sitting at the table in weekly brainstormings. Thus begins the story of Tatara, a Portuguese brand of shaving products founded in 2016 in Porto. André Guimarães, João Gomes and Luís Oliveira met at the engineering degree, and then followed different master’s areas, including casting, machining and robotics. After a few years, already in the job market, they started to meet weekly to gather business ideas on a sheet of paper. “We had a lot of them, but this one ended up jumping out of view”, recalls João. “André had this passion for safety razors but he couldn’t find what he was looking for. If between us we had the know-how to create that product, why not do it?”
It was in 1804 that the oldest razors – still used by traditional barbers – gave way to what we call safety razors; the first patent belongs to Gillete and the concept is simple: make shaving easy and safe. Tatara’s objective is precisely to recover the tradition of old blades while adding to them the innovation of technology and design.
During product development, the three engineers tested various combinations of blade spacing, angle and exposure. They came to the conclusion that vibration and blade alignment were the key to a smooth, comfortable shave. Inspired by the precision of ancient Japanese samurai swords, they created a piece that is light, effective and so durable that it comes with a lifetime warranty.
Instead of multiple blades, these razors have only one that, being more effective, cuts the hair in fewer passes and leaves the skin smooth and without irritation. On the other hand, the unique fixation system prevents the blade from vibrating, which prevents cuts on the skin. The heads give different sensations to each user, the closed comb being the ideal option for a smoother shave and the open comb suitable for a harder shave, in case the hair is thicker or longer. In hand, the stainless steel blade weighs less than 100 grams, to be comfortable and easy to handle.